FMCGs - Don't get left on the shelf.

Walking around a supermarket can be a dangerous business. As soon as the innocent shopper steps through the door, more than 100 years of marketing techniques - point of purchase, on-pack promotions and sampling - spring into action. A supermarket isn t just a shop. It s a full-scale battle of the brands, and each fmcg product is hoping that all the money spent on brand building, both above and below-the-line, will spring into action when the shopper s eyes alight on their tin of beans, carton of washing powder or cereal packet.